Where does the concept of SEO (search engine optimization) come from?
The first search engines appeared in the early 1990s. Until Google came along in 1996, many had been created, including Yahoo. The Internet boom has begun. People realize they can really make money. So they came to the conclusion that they needed to drive traffic. What’s the best way to drive traffic? Search engines. At that moment, website owners start thinking about how they can reach the top… SEO was born! But hey, let’s take a look at what’s important and why (I think) you’re reading this chapter:
- What is SEO?
Search engine optimization or SEO is the process of increasing the visibility of a website in the organic results of different search engines.
We just need to look at the many updates from Penguin and Panda and how they have made a 180-degree change from what SEOs have understood until recently. Now with SEO, which Matt Cutts calls himself “Search Experience Optimization” or something like that, “everything for the user”. Although there are thousands of factors by which search engines target a page or another, it can be said that there are two basic factors: authority and relevance.
Power is basically the popularity of a website. The more famous it is, the more valuable the information it contains. This factor is what the search engines consider the most because it is based on their user experience. The more content is shared, the more useful users will find it. The relationship of a page to a specific search. Not only does a keyword page appear many times (in the early days), it is that search engines rely on hundreds of factors on the site to determine this.
SEO can be divided into two categories:
Onsite: An onsite SEO company focuses on relevance. It ensures that the web is optimized so that search engines understand the main idea, which is its content. In SEO On-site, we will cover keyword optimization, load time, user experience, code optimization, and URL formatting.
Off-site: Off-site SEO is the part of SEO work that focuses on factors outside the web page we are dealing with. The most important factors in off-site SEO are the quantity and quality of links, presence in social networks mentioned in local media, brand authority, performance in search results, the CTR of our products. The result is a search engine. Sure, you think it’s all great and fun, but you’re here to understand why you need SEO on your website, and what you’ll gain if you integrate it into your online strategy. Once we know what SEO is, we have to distinguish whether we follow the “suggestions” of search engines.
Black Hat SEO: Black hats are attempts to improve a web page’s search engine positioning through unethical techniques or techniques that contradict search engine guidelines. Some examples of Black Hat seo analyzer include cloaking, rotation, spam, or keyword stuffing in forums and blog comments. Black hats can bring benefits in the short term, but it is usually a risky strategy that has no continuity and does not add value in the long run.
White Hat SEO: It encompasses all actions that are ethically correct and in line with search engine guidelines to position web pages in search results. Given that search engines place greater emphasis on pages that best respond to user searches, White Hat understands techniques designed to make pages more relevant to search engines by adding value to their users.
Why is SEO important?
The most important reason SEO is needed is that it makes your site more useful to both users and search engines. Although it still can not find web pages like humans. Search engine optimization is needed to help search engines understand what each page is about and whether it is useful to users. Search engine optimization is the best way for your users to find searches related to your site. These users will be looking at what you offer them. The best way to get in touch with them is through a search engine.