The best strategies to promote your animal rights fundraiser

Juliet D'cruz

The best strategies to promote your animal rights fundraiser

Hosting a fundraiser is no easy feat. You need to plan and arrange all the logistics and a backend team to make sure the funds you get are put to good use. But perhaps the most challenging part is how to get people to donate to your cause. In this blog, we’ll discuss the top tried-and-tested strategies to promote your animal rights fundraiser.

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Animal rights are an ongoing concern of activists and many progressive politicians. If you’re an activist who wants to do a fundraiser to create an animal shelter or any other project relevant to animal rights, you must be willing to put in a lot of effort just to be able to raise funds in the first place. Getting the project done is another story altogether. But the main question is — how can you make donors trust you and compel them to donate to your cause?

Use dynamic posters and flyers

Before you start your animal rights fundraiser, you need to take a step back and figure out your target audience. This is important because it would give you the idea of what kind of animal rights posters you need to design to make this particular group of people donate to your cause.

Your posters should have all the necessary information, including the donation target, the date and time till donations are open, and the registration link to the donation page. Don’t forget to have a strong message at the forefront like “A dollar can make a big difference,”. Your message should encourage people to donate no matter how small the amount.

Build a professional website

Everything you do today requires a website. A website makes your project, cause, or business available for others to see online — it’s an extension of you, except that no one has to come to your office or see a physical poster somewhere to know about you. You are just a  Google search away from them, and in that lies great power.

Your website should look professional and have a virtual donation box right at the front so that visitors don’t find it a hassle looking for it deeper into the website. Since most people don’t bother reading long walls of text on a website, it’s a good idea to convey your message in a charity poster. Include all the relevant details like the project you’re raising funds for and your total donation target. You can use an online graphic design tool like PosterMyWall to create your website poster in a few clicks.

Showcase your portfolio

Now that you have a website up and running, it’s time to focus on how you can build trust with your audience. Anyone donating to your cause would have some sort of skepticism of who you are and whether their money would have an impact or not. So, how can you gain their trust? That’s the big question.

The best way to build trust with your audience is not by marketing or any gimmickry. It’s rather by example and proof. Showcase your portfolio on your website for everyone to see. Mention which projects you’ve worked with in the past and how many donations drives you’ve led. And don’t forget to highlight the impact it has had on society. For instance, you could mention that you collected $500k in 2019 and reforested an urban area that was severely deforested two decades ago.

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Also, mention the partners you’ve actively worked with. For instance, having worked with the UN would immediately add credibility to your cause. You should also mention renowned companies that have donated huge sums of money in the past to your cause.

Harness the power of social media

Social media promotional campaigns are all the rage these days, and if you’re not using social media to your advantage, you’re missing out on a huge opportunity. The first step is to decide which social media platforms to use to promote your cause. This solely depends on where your target audience is hanging out — but it’s better that you use all of them for maximum coverage.

Facebook and Instagram are at the top of my list because they’re the most widely-used platforms on the planet. Other platforms include Snapchat, Reddit, YouTube, and more. Promoting on social media requires you to have a sizable audience in the first place — that can only happen if you post valuable content for your audience regularly. Sure, it takes time but when you have enough traction, your posts can spread like wildfire. And if you want to take it to the next level, you can use paid ads to accelerate results.

Have merchandise for sale

One of the best ways to facilitate your donation drive is by having merchandise for sale. You can have a YouTube channel where you post live updates about the animal rights projects you are currently working on and promote your merch at the end of each video. Make sure to insert a URL of your website or Amazon store where people can buy your merch in a few clicks.

Some ideas for merchandise include frisbees, t-shirts, unique face masks, or anything you think people would be interested in buying. The best thing about merchandise is that people feel good about spending money for a cause and they get something in return at the same time.

A final piece of advice

While the above promotional strategies provide a basic framework on how you should go about promoting your animal rights fundraiser, it’s not a universal formula for every donation drive. You must experiment with different strategies to see which ones work best for you. For example, you may not have a large social media following and email marketing might be a good option. 

Last but not least, it’s important to test out each strategy on a small scale before rolling it out to your entire audience. It will help you make tweaks along the way and perfect your marketing mix.