A target audience is an essential part of any marketing strategy. If you don’t know who your ideal prospects are, how will you know if you are delivering the right message? Identifying who you are catering to will help you tailor your sales and marketing and understand where to focus your efforts. Here are a few things you could do to help you find the target audience of your business.
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Understand your current customers
If you have had some customers in the past, it would be important to understand what your client base was like to gain an understanding of what client base to look for. If you are just starting to build your online presence, you can refer to the customers you get from your physical store.
Find out if you get more male or female customers, what their average is, whether a certain profession or employment status stands out, and more. Once you get a handful of insights, it would be easier for you to tailor your marketing strategies.
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Identify who will benefit from your product
Start by listing down the features and qualities of your product or service. From that list, write down all the benefits that they offer. What problems would those benefits solve? If you are able to identify the type of people who experience such problems, then you are able to identify who would value those benefits the most.
Run surveys
Surveys are still one of the most effective ways to find out who your target customers are. By asking a group of people directly what they think about your product or service, you are able to sort who can benefit most from your product or service. You can do this through email, text, or call.
Check customer feedback
After writing your blog or creating a video through a free online video editor, post and promote it through social media platforms. Make sure to make it engaging enough to make people want to react and comment. Engage with the viewers, read user feedback, and respond to comments. From there, you will be able to see which demographics your content aligns with the most.
Another idea is to go to a popular online forum website like Quora or Reddit. Search for questions or topics related to your business. This will help you determine the age group, profession, or gender that belongs to your industry or niche.
Check your competitors
Researching your competition can help you get a glimpse of what your target audience will be. If there are companies selling a product or providing a service similar to yours, you can check the kind of audience they have. This is also a great way to identify which posts, content, and strategies work best for your target audience.
Get the job done
It may require hard work and patience to research your target audience but it will help you achieve your goals as a business. If you are clear on the type of people your product or service can help, you will be in a better position to plan your marketing strategies and grow your business effectively.
